Archive for Google
Google AdWords Strategy – Part 3: Other Google AdWords Strategies
Posted by: | Comments3. Other Google AdWords Strategies
Google AdWords Ad Positioning
Although the profit margin on the product or service offered is a large factor, tests have proved that the first ad position on the first page is, generally, not the most profitable. Yes, it gets the most clicks, but it’s often a spontaneous action by the surfer before studying the ad. Sometimes the surfer is merely browsing the subject and is not ready to buy (commonly known as “tyre-kickers”).
Tests show that the further down the page an ad is, or, occasionally, even on the second page, the greater is its conversion rate. The surfer has taken the time to read the ad carefully because he is ready to buy. Furthermore, the clicks are fewer; so, your overall pay-per-click bill is less than for a higher-positioned ad. The downside is that the click-through rate (CTR) of the lower-positioned ads is lower, which affects your Quality Score adversely and raises your cost per click.
A happy medium is to aim for positions 4 to 6 on Google’s first page. (You can use the “Show Estimated Ad Position” and “Estimated Avg CPC” columns in the on-line Google AdWords Keyword Tool to determine the cost-per-click to bid for each of of your exact match keyword phrases, and then you can set those bids accordingly. These figures can, however, be notoriously inaccurate. Always check your keyword phrases’ positions afterwards in the ‘Avg Pos’ column on the Ad Group’s ‘Keywords’ index tab or by testing with a search on the main keyword phrases.)
“Google Search” ads, “Content Network” ads, “Search Network”/”Search Partners” ads, “Placement” ads
You can specify different maximum bid amounts for these various types of advertising. Because the quality of their traffic tends to be lower, bids for the Content Network (“entire network” option) and Search Network (Search Partners) (see Tactics > Search Network) should be kept lower and be more tightly controlled than those for Google Search traffic and the Content Network (“Placement ads” option). In the early stages of a new Google AdWords campaign, it is advisable to go with only Google Search traffic and switch other options off, to help you to control costs. Once you’ve discovered the keywords that produce the highest return on investment (ROI), you can enable other options for those keywords to see what results they produce.
If you find that a Google Search traffic campaign is too competitive, don’t just abandon Google AdWords altogether; try a Content Network Placement ad (see Tactics > Placement Ads), bidding either CPC or CPM (q.v.).
Testing and Tracking
Ad Variations
Despite what you may think of your copywriting prowess, you will not write the perfect ad at the first attempt. You may need ten attempts before you find the best formula. Although you may hazard a reasonable guess at the advertisement text that would attract visitors, the ONLY way to KNOW what ad text achieves the highest click-through rate (CTR) is split-test two ads simultaneously.
Although changing just a single word can make a difference, do not split-test two ads that resemble each other that closely; Split-test two radically different ads. (Switch off Google’s option to show the better-performing ad more often than the other, as that would distort the test results.) After between 20 and 50 clicks it should become apparent which of the two ads is out-performing the other. Then replace the inferior ad with another and split-test again. Repeat this process again and again, each time reducing the textual differences between the two ads until you arrive at the one that performs best of all.
To track the click-through rate (CTR) of your ads, go to your Google AdWords campaign web page, click on the Campaign name; click on the Ad Group name; click the ‘Ad Variations’ index tab; check the ‘CTR’ column.
Always keep all the Ad Variations that you create, to check that you don’t repeat any inadvertently.
Landing Pages
Split-test your landing pages in a similar way, to discover which style, layout, text, call to action, etc. achieves the highest conversion rate. To track the conversion rates of your web pages for various keywords, go to your Google AdWords campaign web page and click on the ‘Conversion Tracking’ item on the ‘Campaign Management’ index tab.
Always save all the landing pages that you create, to check that you don’t repeat any inadvertently.
Keywords
After a new campaign has been running for about a month, check the click-through rate (CTR) of all the keyword phrases in each Ad Group on its ‘Keywords’ index tab. Click the ‘CTR’ column header to sort the keyword phrases, mark the checkbox of all keyword phrases with a CTR of less than 0.5% and either ‘Pause’ or ‘Delete’ them. (If you have many keywords, it’d probably be quicker to do this in your specialist AdWords software tool and upload the keyword list to your Google AdWords campaign again.)
0.5% is considered the benchmark of a poorly performing keyword. Such keywords cause your ad to be displayed but, for some reason, the people using the keyword in their search terms don’t connect it mentally with your ad, and don’t click on it. If several keywords have a low click-through rate (CTR), the overall click-through rate (CTR) of your whole Ad Group is reduced and its Quality Score will be affected adversely. Eventually, this Ad Group’s lower Quality Score will also affect the Quality Score of your entire Google AdWords campaign.
This check should be performed weekly thereafter.
If you really want to use those poorly performing keywords, remove them from the Ad Group and create a new Ad Group for them, or even a new campaign, so that they don’t affect your overall Quality Score.
The Bottom Line
Great importance is attached to the click-through rate (CTR), but, to put it in perspective, it is only a means to an end. A high click-through rate (CTR) does not make you a millionaire in itself; It’s revenue that counts. Your revenue is determined by the successful interaction between keywords, Ad Variation and landing page, all three working in harmony together.
Maximum CPC Bid
Don’t be afraid to bid higher than necessary for keywords in a new Google AdWords campaign during the first few days. This will establish your campaign with Google and, as your click-through rate (CTR) rises, your maximum CPC bid amount to achieve the same ad position will fall dramatically. Then you lower your bids and check again the next day. Repeat this process until your bids are minimized. You do this for all the keyword phrases in the Ad Group. If there are too many keywords to deal with manually, invest in specialist software to calculate the bids for you.
CPC or CPM?
Google ‘Content Network’ advertising (see Tactics > Content Network) gives you the option to specify your keywords’ maximum bids as cost-per-click (CPC) or cost-per-thousand-impressions (CPM) (“M” is the Roman numeral for 1,000, “mille” in Latin). CPM can be useful if the Quality Score is low or the cost per click (CPC) is high. If you opt to pay for impressions rather than for clicks, Google couldn’t care less about Quality Score or click-through rate (CTR) or even relevance; You simply pay each time your ad appears. Of course, it’s still in your interest to ensure that you follow the advice about relevance already given.
It’s your responsibility to track the performance of your CPM ads, because Google doesn’t do it for you. Obviously, you won’t want to keep paying for ads that don’t convert. Moreover, you’ll still have to bid high enough to get your ad to be displayed in the desired position within an ad unit on an AdSense publisher’s web page, or even at all, and that cost could be quite high on a good-quality, popular web site that you choose for a ‘Placement’ ad (see Tactics > Placement Ads).
Keywords
Unless you have a six-figure annual budget and would be happy with a mere 10% return on investment (ROI), don’t bother bidding for popular 1-word keywords, such as “mortgage”. The competition for most single-word keywords is fierce, unless the niche is very esoteric. Moreover, searches on single words are made most frequently by people who are simply not ready to spend their money; they are merely investigating the market, gathering information; in other words, they are “tyre-kickers”. 1-word keywords would probably bankrupt you very quickly.
2-word keywords are a better bet, but they can still command a high cost per click in competitive markets, surfers who search on them may still not be ready to buy, although they’re getting there.
Keyword phrases of three words and up are known as “long-tail” keywords. (Note that the word “keyword” in pay-per-click advertising can mean a phrase of more than one actual word, e.g., “New York”. A “keyword phrase” consists of more than one “keyword”.)
3-word keyword phrases have the highest conversion rate, according to tests. People who type three words as a search term have usually done their investigations, know exactly what they want, and are now ready to buy.
4-word keyword phrases fare slightly less well, perhaps because the searcher may indeed be ready to buy, but is comparing prices for a very specific item, or is doing some academic research.
Don’t understimate the power of negative keywords! If you sell tulips, you don’t want your ad to appear when someone searches on the term “grow tulips”. Although they may not click on your ad, it’d be an unnecessary impression, and its click-through rate (CTR) would suffer. Specify “grow” as a negative keyword. (Of course, if your Ad Group contains only exact match keyword phrases, there’s no point in specifying negative keywords.)
Landing Page
Relevance is covered above, and is by far the most important attribute of a landing page. Here is some advice about other ways to encourage Google to enhance your Ad Group’s Quality Score.
Google values “real” web sites more highly than mere single-page “mini-sites”. The robot checks for links to other web pages, particularly a ‘site map’ page and ‘privacy policy’ and ‘contact us’ pages. A ‘terms of use’ and an ‘about us’ page may also help. Hyphenate these page names as the file names, e.g., ‘privacy-policy.html’. Place the links to these pages at the very bottom of your landing page, in the footer, using as small a font as a human would consider reasonable. You want to reduce the risk as much as possible that your visitor will click away from your landing page.
Minimize the landing page’s load time. It is believed that Google uses this as an element in its Quality Score algorithm. Keep images and JavaScript to a minimum. They weigh the page down. (Google cannot follow JavaScript links anyway.)
How to Attract Visitors
What makes a person click on your ad instead of someone else’s? The answer is the same as to the question why a person clicks the ‘Buy’ button on your sales page: good copywriting. That’s a separate subject, but, suffice it to say here that your ad must be not only relevant, but also compelling. Imagine that you are the searcher, looking to buy a product or service like yours. Look at other ads offering something similar. What attracts you to one and not another? Ask your friends and colleagues what they think.
You have only a 25-character headline and two description lines of 35 characters each. Don’t squander them on waffling about your company. The consumer couldn’t care less about you or your company. The consumer has a problem to be solved, a need to be satisfied, a desire to be fulfilled. So, mention the problem, the need, the desire. And, most important, tell the consumer that the solution, what he needs, what he wants is only a click away. Tell him to “Get Help Now” or to “Find It Here”. That’s the ‘call to action’.
Copyright www.AdwordsCampaign.net – All rights reserved.
www.AdwordsCampaign.net is updated frequently with free advice about Google AdWords strategy, tactics, tips tricks and techniques for success in AdWords advertising.
Cracking the Google Code… Under the GoogleScope
Posted by: | CommentsGoogle’s sweeping changes confirm the search giant has launched
a full out assault against artificial link inflation & declared
war against search engine spam in a continuing effort to provide
the best search service in the world… and if you thought you
cracked the Google Code and had Google all figured out … guess
again.
Google has raised the bar against search engine spam and
artificial link inflation to unrivaled heights with the filing
of a United States Patent Application 20050071741 on December
31, 2003. On March 31, 2005 is was available online for the
first time.
The filing unquestionable provides SEO’s with valuable insight
into Google’s tightly guarded search intelligence and confirms
that Google’s information retrieval is based on historical data.
What exactly do these changes mean to you? Your credibility and
reputation on-line are going under the Googlescope! Google has
defined their patent abstract as follows:
A system identifies a document and obtains one or more types of
history data associated with the document. The system may
generate a score for the document based, at least in part, on
the one or more types of history data.
Google’s patent specification reveals a significant amount of
information both old and new about the possible ways Google can
(and likely does) use your web page updates to determine the
ranking of your site in the SERPs.
Unfortunately, the patent filing does not prioritize or
conclusively confirm any specific method one way or the other.
Here’s how Google scores your web pages.
In addition to evaluating and scoring web page content, the
ranking of web pages are admittedly still influenced by the
frequency of page or site updates. What’s new and interesting is
what Google takes into account in determining the freshness of a
web page.
For example, if a stale page continues to procure incoming
links, it will still be considered fresh, even if the page
header (Last-Modified: tells when the file was most recently
modified) hasn’t changed and the content is not updated or
‘stale’.
According to their patent filing Google records and scores the
following web page changes to determine freshness.
·The frequency of all web page changes ·The actual amount of the
change itself… whether it is a substantial change redundant or
superfluous ·Changes in keyword distribution or density ·The
actual number of new web pages that link to a web page ·The
change or update of anchor text (the text that is used to link
to a web page) ·The numbers of new links to low trust web sites
(for example, a domain may be considered low trust for having
too many affiliate links on one web page).
Although there is no specific number of links indicated in the
patent it might be advisable to limit affiliate links on new web
pages. Caution should also be used in linking to pages with
multiple affiliate links.
Developing your web page augments for page freshness.
Now I’m not suggesting that it’s always beneficial or advisable
to change the content of your web pages regularly, but it is
very important to keep your pages fresh regularly and that may
not necessarily mean a content change.
Google states that decayed or stale results might be desirable
for information that doesn’t necessarily need updating, while
fresh content is good for results that require it.
How do you unravel that statement and differentiate between the
two types of content?
An excellent example of this methodology is the roller coaster
ride seasonal results might experience in Google’s SERPs based
on the actual season of the year.
A page related to winter clothing may rank higher in the winter
than the summer… and the geographical area the end user is
searching from will now likely be considered and factored into
the search results.
Likewise, specific vacation destinations might rank higher in
the SERPs in certain geographic regions during specific seasons
of the year. Google can monitor and score pages by recording
click through rate changes by season.
Google is no stranger to fighting Spam and is taking serious new
measures to crack down on offenders like never before.
Section 0128 of Googles patent filing claims that you shouldn’t
change the focus of multiple pages at once.
Here’s a quote from their rationale:
“A significant change over time in the set of topics associated
with a document may indicate that the document has changed
owners and previous document indicators, such as score, anchor
text, etc., are no longer reliable.
Similarly, a spike in the number of topics could indicate spam.
For example, if a particular document is associated with a set
of one or more topics over what may be considered a ‘stable’
period of time and then a (sudden) spike occurs in the number of
topics associated with the document, this may be an indication
that the document has been taken over as a ‘doorway’ document.
Another indication may include the sudden disappearance of the
original topics associated with the document. If one or more of
these situations are detected, then [Google] may reduce the
relative score of such documents and/or the links, anchor text,
or other data associated the document.”
Unfortunately, this means that Google’s sandbox phenomenon
and/or the aging delay may apply to your web site if you change
too many of your web pages at once.
From the case studies I’ve conducted it’s more likely the rule
and not the exception.
What does all this mean to you?
Keep your pages themed, relevant and most importantly
consistent. You have to establish reliability! The days of
spamming Google are drawing to an end.
If you require multi page content changes implement the changes
in segments over time. Continue to use your original keywords on
each page you change to maintain theme consistency.
You can easily make significant content changes by implementing
lateral keywords to support and reinforce your vertical
keyword(s) and phrases. This will also help eliminate keyword
stuffing.
Make sure you determine if the keywords you’re using require
static or fresh search results and update your web site content
accordingly. On this point RSS feeds may play a more valuable
and strategic role than ever before in keeping pages fresh and
at the top of the SERPs.
The bottom line here is webmasters must look ahead, plan and
mange their domains more tightly than ever before or risk
plummeting in the SERPs.
Does Google use your domain name to determine the ranking of
your site?
Google’s patent references specific types of ‘information
relating to how a document is hosted within a computer network’
that can directly influence the ranking of a specific web site.
This is Google’s way of determining the legitimacy of your
domain name.
Therefore, the credibility of your host has never been more
important to ranking well in Google’s SERP’s.
Google states they may check the information of a name server in
multiple ways.
Bad name servers might host known spam sites, adult and/or
doorway domains. If you’re hosted on a known bad name server
your rankings will undoubtedly suffer… if you’re not blacklisted
entirely.
What I found particularly interesting is the criteria that
Google may consider in determining the value of a domain or
identifying it as a spam domain; According to their patent,
Google may now record the following information:
·The length of the domain registration… is it greater than one
year or less than one year?
·The address of the web site owner. Possibly for returning
higher relevancy local search results and attaching
accountability to the domain. ·The admin and the technical
contact info. This info is often changed several times or
completely falsified on spam domains; again this check is for
consistency! ·The stability of your host and their IP range… is
your IP range associated with spam?
Google’s rationale for domain registration is based on the
premise that valuable domains are often secured many years in
advance while domains used for spam are rarely secured for more
than a year.
If in doubt about a host’s integrity I recommend checking their
mail server at www.dnsstuff.com to see if they’re in the spam
database. Watch for red flags!
If your mail server is listed you may have a problem ranking
well in Google!
Securing a reputable host can and will go a long way in
promoting your web site to Google.
The simplest strategy may be registering your domain several
years in advance with a reputable provider thereby demonstrating
longevity and accountability to Google. Google wants to see that
you’re serious about your site and not a flash in the pan spam
shop.
http://www.tkqlhce.com/click-1604302-10294265
Googles Aging Delay has teeth… and they’re taking a bite out of
spam!
It’s no big secret that Google relies heavily on links when it
comes to ranking web sites.
According to their patent filing, Google may record the
discovery date of a link and link changes over time.
In addition to volume, quality & the anchor text of links,
Google’s patent illustrates possible ways how Google might use
historical information to further determine the value of links.
For example, the life span of a link and the speed at which a
new web site gets links.
“Burst link growth may be a strong indicator of search engine
spam”.
This is the first concrete evidence that Google may penalize
sites for rapid link acquisition. Whether the “burst growth”
rule applies to high trust/authorative sites and directory
listings remains unknown. I personally haven’t experienced this
phenomenon. What’s clear for certain though is the inevitable
end to results orientated link farming.
I would point out here that regardless of whether burst link
growth will be tolerated for authorative sites or authorative
link acquisition, webmasters will have to get smarter and work
harder to secure authorative links as their counterparts become
reluctant to exchange links with low trust sites. Now Page Rank
really has value!
Relevant content swaps may be a nice alternative to the standard
link exchange and allow you some control of the link page
elements.
So what else does Google consider in determining the aging delay?
·The anchor text and the discovery date of links are recorded,
thus establishing the countdown period of the aging delay.
·Links with a long-term life span may be more valuable than
links with a short life span. ·The appearance and disappearance
of a links over time. ·Growth rates of links as well as the link
growth of independent peer pages. Again, this suggests that
rapid link acquisition and the quality of peer pages are
monitored ·Anchor text over a given period of time for keyword
consistency. ·Inbound links from fresh pages… might be
considered more important than links from stale pages. ·Google
doesn’t expect that new web sites have a large number of links
so purchasing large numbers of brokered links will likely hurt
you more than help you. Google indicates that it is better for
link growth to remain constant and naturally paced. In addition,
the anchor text should be varied as much as possible. ·New web
sites should not acquire too many new links; it’ll be tolerated
if the links are from trusted sites but it may be considered
spam.
So how do you build your link popularity / Page Rank and avoid
penalties?
When it comes to linking, you should clearly avoid the hocus
pocus or magic bullet linking schemes. If you participate in
quick fix link exchange scams, use automated link exchange
software or buy hundreds of links at once, chances are Google
will interpret your efforts as a spam attempt and act
accordingly.
Don’t get caught in this trap… the recovery period could be
substantial since your host and IP range are also considered!
When you exchange links with other web sites, do it slowly and
consistently.
Develop a link management and maintenance program. Schedule
regular times every week to build the links to your site and
vary the anchor text that points to your site.
Obviously, the links to your site should utilize your keywords.
To avoid repetition use lateral keywords and keyword phrases in
the anchor text since Google wants to see varied anchor text!
Your sites click through rate may now monitored through
bookmarks, cache, favorites, and temporary files.
It’s no big secret that Google has always been suspected of
rewarding sites with higher click through rates (very similar to
what Google does with their AdWords program) so it shouldn’t
come as a great surprise that Google still considers site
stickiness and CTR tracking in their criterion.
What’s interesting though is Google is interested in tracking
the behavior of web surfers through bookmarks, cache, favorites,
and temporary files (most likely with the Google toolbar and/or
the Google desktop search tool). Google’s Patent filing
indicates Google might track the following information: ·Click
through rates are monitored for changes in seasonality, fast
increases, or other spike traffic in addition to increase or
decrease trends. ·The volume of searches over time is recorded
and monitored for increases. ·The information regarding a web
page’s rankings are recorded and monitored for changes. ·Click
through rates are monitored to find out if stale or fresh web
pages are preferred for a search query. ·The traffic to a web
page is recorded and monitored for changes… like Alexa. ·User
behavior may be monitored through bookmarks, cache, favorites,
and temporary files. ·Bookmarks and favorites could be monitored
for both additions and deletions, and; ·The overall user
behavior for trends and changes.
Since Google is capable of tracking the click-through rates to
your web site, you should make sure that your web pages have
attractive titles and utilize calls to action so that web
surfers click on them in the search results.
It’s also important to keep your visitors there so make your web
pages interesting enough so that web surfers stay some time on
your web site. It might also help if your web site visitors
added your web site to their bookmarks.
As you can see, Google’s new ranking criterion has evolved far
beyond the reliance of criteria that can be readily or easily
manipulated. One thing is for certain with Google, whatever
direction search innovation is going; you can trust Google to be
pioneering the way and setting new standards
Lawrence Deon is an SEO/SEM Consultant and author of the popular
search engine optimization and marketing model Ranking Your Way
To The Bank. http://www.rankingyourwaytothebank.com
SEO With Google Sitemaps
Posted by: | CommentsWhat is a Google Sitemap?
A Google Sitemap is a very simple XML document that lists all the pages in your website, but the Google Sitemaps program is actually much more important than that. In fact, the Sitemaps program provides a little peek inside Google’s mind – and it can tell you a lot about what Google thinks of your website!
Why Should You Use Google Sitemaps?
Until Google Sitemaps was released in the summer of 2005, optimizing a site for Google was a guessing game at best. A website’s page might be deleted from the index, and the Webmaster had no idea why. Alternatively, a site’s content could be scanned, but because of the peculiarities of the algorithm, the only pages that would rank well might be the “About Us” page, or the company’s press releases.
As webmasters we were at the whim of Googlebot, the seemingly arbitrary algorithmic kingmaker that could make or break a website overnight through shifts in search engine positioning. There was no way to communicate with Google about a website – either to understand what was wrong with it, or to tell Google when something had been updated.
That all changed about a year ago when Google released Sitemaps, but the program really became useful in February of 2006 when Google updated it with a couple new tools.
So, what exactly is the Google Sitemaps program, and how can you use it to improve the position of your website? Well, there are essentially two reasons to use Google Sitemaps:
Sitemaps provide you with a way to tell Google valuable information about your website
You can use Sitemaps to learn what Google thinks about your website
What You Can Tell Google About Your Site
Believe it or not, Google is concerned about making sure webmasters have a way of communicating information that is important about their sites. Although Googlebot does a pretty decent job of finding and cataloging web pages, it has very little ability to rate the relative importance of one page versus another. After all, many important pages on the Internet are not properly “optimized”, and many of the people who couldn’t care less about spending their time on linking campaigns create some of the best content.
Therefore, Google gives you the ability to tell them on a scale of 0.0 to 1.0 how important a given page is relative to all the others. Using this system, you might tell Google that your home page is a 1.0, each of your product sections is a 0.8, and each of your individual product pages is a 0.5. Pages like your company’s address and contact information might only rate a 0.2.
You can also tell Google how often your pages are updated and the date that each page was last modified. For example your home page might be updated every day, while a particular product page might only be updated on an annual basis.
What Google Can Tell You About Your Site
Having the ability to tell Google all this information is important, but you don’t even need to create a sitemap file in order to enjoy some of the perks of having a Google Sitemaps account.
That’s because even without a Sitemap file, you can still learn about any errors that Googlebot has found on your website. As you probably know, your site doesn’t have to be “broken” for a robot to have trouble crawling it’s pages. Google Sitemaps will tell you about pages it was unable to crawl and links it was unable to follow. Therefore, you can see where these problems are and fix them before your pages get deleted from the index.
You can also get information on the types of searches people are using to find your website. Of course, most website analytics tools will give this information to you anyway, but if the tool you use doesn’t have this feature, then it’s always nice to get it for free from Google.
But the best part of the Sitemaps program is the Page analysis section that was added in February of 2006. This page gives you two lists of words. The first list contains the words that Googlebot associates with your website based on content on your site. The second list contains words that Googlebot has found linking to your site!
Unfortunately, Google limits the number of words in each list to 20. As a consequence, the inbound links column is partly wasted by words such as “http”, “www”, and “com” – terms that apply equally to all websites (hey Google, how about suppressing those terms from the report?). That said, this list does provide you with a way to judge the effectiveness of your offsite optimization efforts.
When you compare these two lists, you can get an understanding of what Google thinks your website is about. If the words on your Site Content column are not really what you want Googlebot to think about your site, then you know you need to tweak your website’s copy to make it more focused on your core competency.
If, on the other hand your inbound links don’t contain any keywords that you want to rank well for, then perhaps you should focus your efforts in that direction.
Above all else, you really want these two lists to agree. You want your inbound linked words to match up to the site content words. This means that Google has a clear understanding of the focus of your website.
Additional Benefits of the Sitemaps Program
Google has even started notifying Sitemaps-participating Webmasters if they are breaking any of Google’s Webmaster Guidelines. This can be very valuable information if your site suddenly becomes de-listed on Google and you don’t know why.
Only Sitemaps participants can get this information, and it is only provided at Google’s discretion. In fact, Google will NOT notify you if you are creating worthless websites that offer no original content, or if you are creating thousands of doorway pages that are redirecting to other web sites. Google doesn’t want to give the sp@ammers any clues as to how to improve their techniques.
How Do You Get Started with Google Site Maps?
The first thing you must do is obtain a Google Account. If you already have a Gmail, Adsense, or Adwords account, then you are all set. If not, you can register an account by visiting the Google Accounts page (https://www.google.com/accounts/NewAccount).
Building your sitemap file is pretty easy to do if you are familiar with XML, and if you aren’t you can always use a third-party tool such as the ones that are listed on Google’s website (http://code.google.com/sm_thirdparty.html). Google also has a “Sitemap Generator” that you can download and install on your server, but unless you are fairly adept at managing Python scripts, you should probably stick to the third-party tools.
At any rate, once you have your Google Account and your Sitemap file built, the rest is very easy. All you have to do is:
Log into your account (http://google.com/webmasters/sitemaps/siteoverview)
Type your website’s URL into the “Add Site” box and click on “OK”
Click on the Manage Sites link for the website you are adding, and add your sitemap file to your account.
Google Sitemaps – An Excellent SEO Tool
Google Sitemaps help Googlebot quickly find new content on your website. They allow you to tell Google what’s important, what’s new, and what changes often. The tools provided to webmasters through the program can play a vital role in helping you understand how the search engines (especially Google) view your website.
Using this information you can dramatically improve the position of your website and quickly clear up any issues Google finds. You can also use the tools provided by Google to gauge the effectiveness of your off-site optimization efforts so you can better focus your time and energy on activities that bring you the most success.
Internet Marketing in the Age of Google
Posted by: | CommentsCopyright (c) 2008 Titus Hoskins
Forget the Computer Age or the Internet Age, centuries from now our current time will probably be referred to as the Google Age. This assumption is not exactly a great leap of faith; Google has quickly permeated into mainstream culture to become an underlying factor of everyday life, a tightly woven backdrop to our lives.
But never make the mistake of trying to define Google as just a search engine or you will miss the true calling of this little “Backrub”, which was the original name used by its founders Larry Page and Sergey Brin in 1996.
Google as we now know it debuted in 1998. The name Google is a twist on the word Googol, a number represented as 1 followed by 100 zeros. After everything is said and done, it will more than likely refer to Google’s net worth – monetary or otherwise.
But forget search engine, for regardless of the founders’ intentions or company’s objectives, Google is and has always been the ultimate marketing machine. A massive marketing machine that is just now gearing up and aiming for more and more lofty heights. These heights seem to increase each day as Google quietly rolls out program after program.
All noble ambitions aside, Google is the perfect marketing machine. Google has no equals, and it is very close to getting a stranglehold on the real power behind all marketing, which is information.
Marketing is information. Information is marketing.
Great marketing is supplying the right information at the right time. Google more than any other entity on the web or in the world, for that matter, fulfills this criterion at its very core. Google is re-writing the book on how products are marketed.
Google now has over 60% of the search traffic in the U.S., with a staggering 7.3 billion monthly searches. In some countries Google’s search share is 80% or more. (Source: comScore) Those webmasters who have number one keyword listings in all three of the major search engines will know Google is the only game worth playing because it delivers by far the most traffic.
While MSN and Yahoo! are still major players and are listed in the top 5 traffic sites on the web, what most people don’t realize is that (unlike the other two) almost all of Google’s traffic is search traffic. From a marketing perspective this is extremely important since search traffic can deliver the highest conversions (sales) mainly because it lets you capture the potential customer or client when they are in the right mindset to buy or to perform an action.
Obviously the key to successful marketing is finding the buyers and clients for your products and services. Google has forged itself as the ultimate “middleman” as more and more of the world’s business is performed in cyberspace. And as everyone knows the “middleman” can reap huge profits and hold enormous power.
Google, within its Adsense program, now offers CPA or Cost Per Action where marketers can now receive larger returns for displaying Google’s links on their webpages. As any professional marketer will tell you, you can get 10 times the revenue by promoting affiliate products rather than the Adsense code on your sites. But by adding CPA and other affiliate products within the Adsense program, Google has made it more attractive to serious online marketers.
Another step in that same direction is Google’s acquisition of DoubleClick, which includes the massive online affiliate marketing network Performics. This means Google can now bring any customer full-circle from initial search to checkout.
This may have dire consequences for large, lucrative third-party affiliate networks like Commission Junction and LinkShare. Online marketing and ecommerce is growing at a blistering rate, and the company that controls the majority of these transactions will wield enormous power. Will make the Medici look like paupers.
Those marketers who have managed to acquire number one listings for their targeted keywords in Google’s organic search are smiling all the way to the bank. Mainly because Google commands enormous trust with the surfing/buying public and this is demonstrated through higher conversion rates. Likewise, those who have mastered the Adsense and Adwords programs will know Google is an excellent source of online income.
Most of the complaints against Google stems from its PageRank system, which is supposed to be Google’s version of online democracy in action, a link is a vote for your page or content. The higher the number of links, the higher your page will be ranked in Google’s index or SERPs – Search Engine Results Pages.
So far Google has played fair, giving even the smallest webmaster the opportunity to capture top Google listings if they produce superior or popular content to the surfer. Some would even argue Google’s recent crackdown on sites offering paid-links can be seen as evening the playing field for the small webmaster or marketer who obviously doesn’t have the economic clout or resources to buy their way to the top of Google’s listings.
Keyword rankings may be the ultimate equalizer and determiner of online wealth. Those who can reach the top positions for their chosen profitable niche keywords will have companies and service providers lining up to do business with them. The fallout can prove extremely lucrative for both parties.
However, few marketers or webmasters forget who is really holding the cards; Google controls all steps along this marketing tunnel with its search listings, Adwords and Adsense programs. The only dark spot on the horizon could be monopoly issues, but Google probably has enough reservoirs of public goodwill and deep enough corporate pockets to squash any claims.
As Google’s dominance in the search market becomes greater, Google will have control of all segments of the online marketplace. Why should Google stop there, why not go into Radio, TV… as the Internet gradually mutates into a billion+ interactive TV channel universe (as many believe it will) who do you think will be at control central offering you a nice free remote?
Then there is also Google’s planned broadband 700 MHz bid; one can only speculate on Google’s intentions. But Google must find a way to transmit its information at no cost to its users. Could it mean free wireless Internet for everyone on free Google boxes or gadgets of some form, usable and accessible anywhere in the world? Anything is possible because the stakes are so astronomical and the marketing revenue so vast, Google must get its information seamlessly and instantly to the end user at all costs.
One can only guess at the enormity of the marketing power Google will yield in coming years as the Internet slips out of its teen years. But it won’t be just marketing, the influence of Google on all aspects of our lives will probably grow exponentially and that influence will be huge.
For the true power of Google is only just now beginning to be glimpsed; only as more and more of the Google pieces fall into place will we truly fathom what life will be like in the Google Age. Google’s power, reverence and respect will no doubt be so enormous it may lead some to make comparisons to a higher power that has guided most of the life on this planet so far. Which could also lead one to muse, at least they got the first two letters correct.
The author, a former artist and teacher, is now a full-time online marketer who has numerous websites, including two sites on Internet marketing. For the latest web marketing tools try: www.bizwaremagic.com or www.marketingtoolguide.com 2008 Titus Hoskins. This article may be freely distributed if this resource box stays attached.
Google Everflux: Just What We Needed, Google on Speed
Posted by: | CommentsCopyright (c) 2008 Titus Hoskins
Is it just me or has Google gone into overdrive? As a professional full-time online marketer I have to keep my mind firmly placed on what Google is doing. As much as I try not to because Google has probably driven more people around the bend than Chrysler and Mercedes-Benz put together.
Like any professional marketer, I monitor my numerous keywords on a daily basis – especially my major targeted keyword phrases that bring in the most sales and subscribers. For years now, I have had top rankings in Google for my chosen phrases; they move up and down, but mostly they don’t leave the first page.
However, lately I have been noticing a lot of jumping in the top listings. Links out of nowhere are appearing, links being dropped and my own links moving up and down much too quickly for my comfort. Even six months ago the Google main index seemed to be a whole lot more stable than it is now.
Within the past months, rankings within Google have become more dynamic, more fluid. They can change from day to day, what some people are calling Google Everflux. This is very similar to the old Google Dance we used to have a few years ago…when Google would update or refresh its index about once a month. Now Google is stepping out on that dance floor every day.
Once upon a time, your keyword rankings in Google didn’t change that much. Every four or five months Google would do major updates where your keywords and your site’s PageRank could have a major jump or fall in Google’s index. But have things changed? Has the whole ranking process now been speeded up? Has the Google Index now become more fluid, more dynamic, changeable daily? Updating, fluctuating on the fly?
Inquiring minds want to know…
Keep in mind, Google Everflux is not a new term. As far back as July 2002 there are references in Webmasterworld to the Google Freshbot and Google Everflux. This term referred to the re-freshing of the Google Index.
Unlike many SEO theories and assumptions, the Google Everflux is the Real McCoy. That is if you can believe the Google Guy, and there’s no reason not to take Matt Cutts at his word.
In his site or blog – www.mattcutts.com – he describes what is happening here. In a response to a comment on his blog on January 1, 2007, he gives this answer:
Quoting Matt Cutts: “…I’m not trying to side-step the issue. I believe that a data refresh, which used to be every 3-4 weeks, is now happening more like every day. So the changes in ranking that some people were seeing on the 17th or 27th during the summer months can now happen every day.”
Even more telling was Matt’s response to another person’s summary of these changes within Google.
Senaia said: “So the Index Update is what people use to call Google Dance, when it was on monthly bases. Now it’s on daily bases and they call it Everflux.
Backlinks update and Pagerank update are also types of data refresh.
So, the big scary updates like Florida… are Algorithm updates?”
Matt Cutts said: “Senaia, that’s not a bad summary. Florida and Jagger were changes in our algorithms to score documents, for example.”
However, is the current Google Everflux a more souped-up version of this re-freshing process? Google in fast-forward? On speed-dial?
Regardless of the rate of change, Google Everflux is important simply because Google is so important to any webmaster or site. There’s no denying that, whether you love it or hate it, Google will deliver the most search engine traffic to any webmaster who gets top rankings for his/her keywords. The other search engines shouldn’t be ignored, but most of your search traffic will come from Google. According to Nielsen Stats in February (2008), Google had around 60 percent (58.7 – 4.5 billion Google search queries) of the traffic on the web.
But 60 percent is not the true percentage; from close examination of my different sites’ traffic logs I know Google gives me around 90 percent of my search traffic. Maybe I am over optimized for Google, but even when I manage on rare occasions to get number one rankings in all three search engines for a minor keyword, Google is still the one sending the most traffic.
Since this search traffic is extremely important to my livelihood, I keep a close watch on my major keywords in Google. Movement up or down just a few places means an increase or decrease in my traffic. Google has changed. It is not the same search engine it was 6 months ago. Not by a long shot.
What does this mean to your site or keywords?
It probably means you have to put your link building efforts into overdrive if you want to get a top listing in Google and keep it there. It will probably mean that you have to be constantly creating valuable content and quality-relevant links related to your site’s topic in order to remain competitive.
This is what you should be doing in the first place, but now you will have to work harder to keep your links in those top positions in Google. At least this has been my experience lately.
One thing I have noticed with my keyword rankings, links from the so-called Social Bookmark sites (Digg, Reddit, Squidoo…) have become very important to Google. Real people reading and ranking real content. This is what these social media sites are all about, and it seems Google is placing more emphasis on these sites.
I say “seems” because with Google, nobody knows for sure. However, I can see in my daily monitoring of my own keywords – Google Everflux is real and is probably here to stay.
Over time old links you had are being dropped, as Google re-ranks their links and index. The whole fall-out from Google’s paid link crackdown is still being played out as webmasters scramble to devise new ways to juice-up their links. Google is firing back with new ways to keep its index supposedly honest, an ongoing, turbulent battle that will probably get more turbulent. As new sites and links become important there will be a constant change in the rankings within Google.
Google also seems to be favoring big, resourceful authority sites for the top positions in their SERPs, giving these sites 6 or 7 sub-headings and links – all in the top spot.
Which means it will be much harder for the smaller marketer to compete. Of course, it is only a matter of time before big, large corporations completely dominate all the major profitable keywords on the web, in Google and elsewhere. Once big business figures out what’s going on and realizes just what keyword control in their industry will give them.
That may be a little extreme, but like any valuable resource, it won’t be long before multi-national corporate giants eat up the little guys/sites via keyword branding and dominance. It will take some time, and since there are millions of small niches there is still some marketing room for small sites to cash in. But our days of glory are numbered…
For now, if you count on Google for your search traffic, keep building quality links/content daily and don’t forget the all important social bookmark sites… make sure you’re building some good links from them. One simple solution that has given me hundreds of social bookmark links in the past year is simply adding the free AddThis.com button on my sites. Just let your visitors bookmark and build links for you in these social media sites.
Keep a blog or blogs and tie in your site with links and trackbacks. And make sure you tie/connect your site to the whole blogosphere. Don’t forget to add video/audio to your site, as those formats will play an ever-increasing role on the web.
No matter what warp-speed Google finally decides upon, valuable content is still the key to getting top rankings in any search engine. Adding fresh, valuable relevant content to your sites each day will keep them in the picture.
If that doesn’t work, you can always take up speed car racing – I heard it is supposed to be very calming on the nerves. And I bet you one backrub none of them will have ever heard of Google Everflux.
The author is now a full-time web marketer who regularly sells 1000′s of dollars worth of affiliate products/services each day. He owns and runs numerous websites, including two sites on Internet marketing. For the latest web marketing tools try: http://www.bizwaremagic.com
or http://www.marketingtoolguide.com
2008 Titus Hoskins. This article may be freely distributed if this resource box stays attached.
Automated Google Sitemaps Generators
Posted by: | CommentsWhat is a Google Sitemap?
Google Sitemaps help Google’s search engine spider discover and index pages on your website. In its basic form, a Google Sitemap is a list of all the webpages on your website. When Google’s search engine spider reads this list, it then knows about all those webpages that are specified in the sitemap. Google Sitemaps come in two formats: xml sitemaps and text sitemaps. Both formats contain the addresses of all the webpages on your website. The XML version contains additional information about each webpage such as its last modification date and roughly how often it is updated.
How Does a Google Sitemap Help Me?
If your website does not have a Google Sitemap, Google’s search engine spider downloads a webpage from your website and scans through it looking for any links that it contains to other webpages in your website. Google’s spider then downloads all those newly discovered pages and repeats the process of scanning for links. Such download and scanning takes time. If you have a Google Sitemap, Google’s spider immediately knows about all the webpages on your website. Reading the Google Sitemap is considerably faster than having to download and scan each page. A Google Sitemap also helps if your webpages are not well linked together or not at all. In that case, without a Google Sitemap, it may take a while for some webpages to be discovered or discovered at all. Google Sitemaps eliminate that problem.
Does Google.com Index Everything?
The answer to that question is no. Google.com states, “we can’t guarantee that URLs from your Sitemap will be added to the Google index.” Even though Google.com does not guarantee that it will index everything that you specify in your Google Sitemap, a Google Sitemap should increase the opportunity that your webpages will be indexed sooner since Google will know about them sooner. If Google does not know about your webpages, they definitely will not be indexed.
If I Create a Sitemap Will It Hurt Me?
Google.com states, “In most cases, webmasters will benefit from Sitemap submission, and in no case will you be penalized for it.” Google.com uses the information contained in your Google Sitemap to learn about the structure of your website and to better schedule its search engine spider in the scanning (a.k.a. crawling or spidering) of your website.
How Do I Generate a Google Sitemap?
There are several tools available that you use to create Google Sitemap. Google.com itself even provides a sitemap generator written in the Python programming language. There are also websites where you type in your website address and its spider goes and scans your website to determine all your webpages; however, such scanning is time consuming since every page on your website must be scanned, and the process must be initiated by you. A faster way of generating a Google Sitemap is to use Google Sitemap generator software that runs locally on your website.
How Can I Automate Google Sitemap Generation?
Creating sitemaps can be an automated process. The simplest way is to install and use the sitemap.pl Google Sitemap generator software. Once you install this software in your cgi-bin directory, the software will automatically generate the Google Sitemap each time it is accessed. This software is of the type whereby you can “set it and forget it”. You can go about adding to your website and you do not have to worry about updating your Google Sitemap. The software works by scanning your website’s hard drive looking for files to include in your Google Sitemap. By directly accessing the hard drive rather than downloading webpages, the software very quickly generates the Google Sitemap. On a typical server, the sitemap.pl sitemap generator software finds about 500 webpages per second (that’s 2 ms/page).
How Do I Tell Google.com About My Google Sitemap?
There are two ways that you can use to tell Google.com about your Google Sitemap. The first method is the simplest and the quickest to do. In your robots.txt file, include a line that says “sitemap:” followed by the website address of your Google Sitemap. For example, the Google Sitemap of the bime.com website is located at http://www.bime.com/sitemap.xml thus its robots.txt file contains a line that states, sitemap: http://www.bime.com/sitemap.xml The second method involves logging into Google.com Webmaster Tools at http://www.google.com/sitemaps and adding your site to the Sites Dashboard, and then submitting your Google Sitemap. Once you add your site, click the “Verify” link and follow the instructions and you will gain access to additional statistics about your website and status information about the processing of your Google Sitemap.
In Summary, What Do I Need to Do?
1. Use a Google Sitemap Generator such as sitemap.pl
2. Add your Google Sitemap to your robots.txt file.
3. Add your site to Google Webmaster Tools
4. Submit your Google Sitemap.
Having an Google Sitemap is a good first step to get your webpages indexed. And with an automated sitemaps generator, improve the possibility of your webpages being indexed and showing up in search engine results.
Cusimano.Com Corporation is a developer of cgi-bin software scripts to help affiliates increase their affiliate marketing commissions.
Does Google Have a Golden Rule?
Posted by: | CommentsCopyright (c) 2008 Titus Hoskins
As a full-time webmaster and site owner, figuring out just what Google wants has been the most challenging aspect of running an online business. For many webmasters Google is the eight ton elephant in the room and you only have two options: upset the elephant and get trampled or quickly find out what it likes to consume and try to feed it.
In order to keep Google fed, webmasters have to jump through more than one set of hoops. When it comes to getting top rankings in Google’s Index or SERPs, there are 200 of these hoops or ranking factors. And if you want to play in Google’s ballpark, you have to try and master the majority of them.
For years, frustrated webmasters have been guessing and searching for these ranking factors. Asking what does Google want? How does Google rank pages and keywords? How does Google want you to build your site?
Ten years ago it wouldn’t have mattered what Google thought of your site for it wasn’t even in the picture, but now when it comes to online search, Google is king of the hill. And as we all know, kings get whatever they want.
Besides, any webmaster worth his salt, knows Google is what counts when it comes to organic traffic – you can achieve #1 spots for a keyword in all three top search engines (Yahoo and MSN being the other two light-weight contenders) but Google will simply deliver the most traffic to your site.
Google doesn’t as yet have a monopoly on web search, but it’s getting close to 70% of U.S. traffic and in some countries it’s up over 90%. But it’s not only the search numbers which makes Google king – it is the prestige and power of the Google brand name. Google has truly permeated into popular culture and the public psyche like no other brand name in history.
Google brings respect and trust into the equation. Web users respect and trust Google to give them a quality answer to their question. That’s why it was rather ironic, that for years webmasters have been asking Google about their ranking system, their algorithm, their practices… for years Google remained for the most part silent. This was mainly to keep at bay, those who would like to “game” the system in order to get high rankings within Google.
Until now that is, maybe it’s just me but doesn’t it appear that Google is suddenly opening up about its whole ranking procedures and what they expect from webmasters. Maybe the answers have always been there, we just couldn’t find them. However, a more likely scenario is that someone high up within Google made the decision to be more transparent with it comes to webmasters and how much they would tell them.
In recent Webmaster live chats, Googlers Matt Cutts, Maile Ohye, among others… have been honestly answering questions about what Google requires webmasters to do regarding their sites. These are Q&A sessions dealing with the “burning questions” webmasters have had for years concerning Google and what Google wants. Do a search in Google for “Google Webmaster Help | Google Groups” if you will to find these sessions.
Since I run several modest sites on webmaster tools and Internet marketing I am approached by more than a few people who want me to help them build their online site or business. One of the major issues that always comes up somewhere in the process (usually phrased in different ways) is this question:
What does Google want? What does Google expect of my site? How do I get ranked high in Google?
Mainly because my chief goal is to help these webmasters understand Google better in order to build a profitable site; I have struggled and puzzled over this question for years.
What is Google’s Golden Rule?
Many experts believe it is related to relevancy – the key to getting high rankings is how relevant your content is to the question being asked? Maybe so, but in order to explain it to a would-be webmaster, I had to find the words that would most appropriately sum up Google’s prime directive?
After you go through all the SEO checkmarks, take into account the quality and uniqueness of your content, factor in the credibility and authority of your site and backlinks, and factor in the relevancy issue… this was the simple Google Golden Rule I came up with:
“Always think of your visitor first when creating any content for your site.”
This may or may not be what Google is expecting but all indications are pointing in the direction of the “visitor’s experience” and how good you or your content make that experience? Google is serving up a product, it wants the user of their product to be happy with the results. If they’re happy, Google is happy. And if everyone’s happy then the kingdom grows.
Still anything as simple and as complicated as getting top rankings in Google can’t be boiled down to a single catch phrase. You must do your homework and a good starting point would be to thoroughly read Google’s Webmaster Guidelines. Studying and listening to the latest Google webmaster chats may also prove beneficial and helpful.
However, there are still those 200 hoops you have to jump through and you must be extremely careful of how you build your site if you’re trying to please Google. Listen when the king speaks. Observe his rules. Be on your guard, and it helps to become just a little paranoid. And always, always remember, an elephant never forgets.
The author is a full-time online marketer who has numerous websites. For the latest web marketing tools try: web marketing tools If you liked the SEO tips above, why not try the Free 7 Day Traffic course here: internet marketing course 2008 Titus Hoskins. This article may be freely distributed if this resource box stays attached.
How You Can Participate In Google Adsense?
Posted by: | CommentsThe Amazing Google Adsense Program is today towering like a Colossus in the Internet. It has helped some smart Internet Marketers to make huge amounts of money, for more help visit towww.google-atm-machine.com. while at the same time it is interesting to note that many new Internet Marketers and Internet Home-Based Business Entrepreneurs are receiving their first pay check from Google Adsense
Google Adsense is a program designed by Google that can generate advertising revenue for your website. Relevant Text and Image ads. Targeted to your website content are delivered by Google. Additionally if you place a Google Search Box in your website, relevant text ads. Are displayed when a search request is made by a website visitor. Google will pay you for all valid clicks. Made by your website visitors on the ads. Or search results pages. Another new addition is the Google Adsense Referrals Feature, whereby you can generate additional income by displaying Google’s Referral Buttons on your web pages.
You have to apply to Google Adsense by completing an online application form at Once the application is approved, you will be able to participate. You then have to copy and paste a HTML code that is provided by Google Adsense into your web pages. The code creates relevant ads. To the content of the page. When a visitor clicks on it Google pays you.
Anyone who has a website can join the Adsense program but not adult and hate sites. You have to comply with Google’s program policies. It is Free to join. Google has a massive advertiser base and they have ads. For more detail go to: www.youradsenseprofits.com.On the ready for all categories of businesses. They also have ads. Ready to match different types of content sites, from a pet store site to that of a highly sophisticated technological site.
Google Adsense can be used in many languages. It is also targeted geographically and hence Global business can take advantage of this and webmasters
Living in any part of the world can participate.
The obvious answer is to make money from home. It does not cost you anything if you have a website, so why miss the opportunity to make money from home. Google pays you monthly if your earnings reach $100.The Google Adsense checks are a blessing to a large number of newbies with low budgets eager to make money from home. Some webmasters feel that Adsense ads. Can lead their visitors away from their site. This possibility is there but if you have a website with good content they will always come back.
The Adsense program is Web related and hence you must have a website to participate. Once your website is ready and the contents optimized, you can submit your application. The Adsense program is not restricted only to high page rank sites as some seem to think.
Google approves most of the sites but ensures that they are of acceptable standard. Normally they are approved within 2-3 days. Once approved you can immediately participate in the Adsense program by logging into your account
The Adsense ads. Can be placed anywhere in your web pages, but there are specific areas in your web pages that are recommended by Google which have been found to generate more clicks.
According to Google and our own experience: Ads placed above the fold tend to perform better than those below the fold.
Ads placed near rich content and navigational aids usually do well because users are focused on those areas of a page.
Ads placed at the top of the page and at the left generally perform better than others.
Ads at the bottom of long articles and those that are integrated or merge with the content too perform very well.
Of course there are other strategies, such as creating high paying keyword
Content pages to suit individual sites and also generating more traffic to your site. These have to be implemented too, to ensure success.
The Google Adsense Program has come to stay. It is a great way to earn an additional income for most webmasters and a big income for some who have made the Adsense Program as the main source of income. Which ever way you look at it the Adsense Program is a happy hunting ground for all and these Tips can help you get started.
The Amazing Google Adsense Program is today towering like a Colossus in the Internet. It has helped some smart Internet Marketers to make huge amounts of money, for more help visit towww.google-atm-machine.com. while at the same time it is interesting to note that many new Internet Marketers and Internet Home-Based Business Entrepreneurs are receiving their first pay check from Google Adsense
Google Adsense is a program designed by Google that can generate advertising revenue for your website. Relevant Text and Image ads. Targeted to your website content are delivered by Google. Additionally if you place a Google Search Box in your website, relevant text ads. Are displayed when a search request is made by a website visitor. Google will pay you for all valid clicks. Made by your website visitors on the ads. Or search results pages. Another new addition is the Google Adsense Referrals Feature, whereby you can generate additional income by displaying Google’s Referral Buttons on your web pages.
You have to apply to Google Adsense by completing an online application form at Once the application is approved, you will be able to participate. You then have to copy and paste a HTML code that is provided by Google Adsense into your web pages. The code creates relevant ads. To the content of the page. When a visitor clicks on it Google pays you.
Anyone who has a website can join the Adsense program but not adult and hate sites. You have to comply with Google’s program policies. It is Free to join. Google has a massive advertiser base and they have ads. For more detail go to: www.youradsenseprofits.com.On the ready for all categories of businesses. They also have ads. Ready to match different types of content sites, from a pet store site to that of a highly sophisticated technological site.
Google Adsense can be used in many languages. It is also targeted geographically and hence Global business can take advantage of this and webmasters
Living in any part of the world can participate.
The obvious answer is to make money from home. It does not cost you anything if you have a website, so why miss the opportunity to make money from home. Google pays you monthly if your earnings reach $100.The Google Adsense checks are a blessing to a large number of newbies with low budgets eager to make money from home. Some webmasters feel that Adsense ads. Can lead their visitors away from their site. This possibility is there but if you have a website with good content they will always come back.
The Adsense program is Web related and hence you must have a website to participate. Once your website is ready and the contents optimized, you can submit your application. The Adsense program is not restricted only to high page rank sites as some seem to think.
Google approves most of the sites but ensures that they are of acceptable standard. Normally they are approved within 2-3 days. Once approved you can immediately participate in the Adsense program by logging into your account
The Adsense ads. Can be placed anywhere in your web pages, but there are specific areas in your web pages that are recommended by Google which have been found to generate more clicks.
According to Google and our own experience: Ads placed above the fold tend to perform better than those below the fold.
Ads placed near rich content and navigational aids usually do well because users are focused on those areas of a page.
Ads placed at the top of the page and at the left generally perform better than others.
Ads at the bottom of long articles and those that are integrated or merge with the content too perform very well.
Of course there are other strategies, such as creating high paying keyword
Content pages to suit individual sites and also generating more traffic to your site. These have to be implemented too, to ensure success.
The Google Adsense Program has come to stay. It is a great way to earn an additional income for most webmasters and a big income for some who have made the Adsense Program as the main source of income. Which ever way you look at it the Adsense Program is a happy hunting ground for all and these Tips can help you get started.
<a rel=”nofollow” onclick=”javascript:pageTracker._trackPageview(‘/outgoing/article_exit_link’);” href=”http://www.thegoogleincome.com”>www.thegoogleincome.-empire.com</a>
<a rel=”nofollow” onclick=”javascript:pageTracker._trackPageview(‘/outgoing/article_exit_link’);” href=”http://www.yourgoogleincome.com”>www.yourgoogleincome.com</a>
this authar is based chandigarh
Looking for an SEO company in the UK? Follow this url to reach the company which is known as the King of Google â http://www.KingOfGoogle.com. We are a team of veteran seo consultants, who provide search engine optimisation services and website optimisation for you business, to ensure your website is well aligned with your business. This search engine optimisation company also educates the customers on how to launch various SEO campaigns successfully. To discover more, follow this url: http://www.KingOfGoogle.com.
King of Google is a young, dynamic SEO marketing company that specialises in Google seo and website promotion through Organic or Natural Search. With our wide range of web optimisation services available, our team of search engine consultants work closely with our clients, to build a strong, credible internet presence, and increase website traffic to produces long term revenue streams to their company.
King of Google is a London based SEO consultancy, providing bespoke Search Engine Optimisation services for small and medium sized businesses across the UK and worldwide.
Whether yours is a new website looking to quickly build traffic or an established website that is not attracting enough web traffic â King of Google’s SEO Professionals can help you reach your goals.
Focusing on helping our clients increase their online visibility and improve page rank on the Google Search Engine, we have helped our clients’ increase web traffic, online business leads as well as sales and profits.
Working both agency and client side, we are able to help businesses establish or strengthen their online presence, and give them the edge to beat the competition.
We have undertaken projects of all sizes, ranging from product launch campaigns to complete site management.
We are a team of veteran seo consultants, who provide search engine optimisation services and website optimisation for you business, to ensure your website is well aligned with your business. This search engine optimisation company also educates the customers on how to launch various SEO campaigns successfully..
Google Android Mobile Phones
Posted by: | CommentsGoogle Android sounds like the name of a mobile phone, but it’s actually not. The name Google Android is used to refer to the OS of the mobile phone. The market is flooded with with mobile phones these days, and consumers are spoilt for choice. So what makes Google Android so different? And why should anyone start using a totally different OS altogether? Currently, the better known mobile operating systems in the market are Symbian, Palm, Windows Mobile and more recently, OS X for iPhone. These operating systems are all competing for market share. But the similar aspect of these operating systems is that they are all closed systems. In other words, no one else, but the companies themselves can develop applications for the OS (with the exception of OS X, which we shall discuss later). Therefore, all mobile phones that are equipped with these operating systems have limited applications that can be installed. Recognizing the rising trend of the open network, Google is hoping to change all that with Google Android. With the SDK (Software Development Kit) offered by Google, developers can truly innovate and come up with applications that can be installed in Google Android. We have all seen this concept taking the Internet by storm. For instance, we see the Firefox browser closing the gap with Internet explorer. It’s able to catch up quickly because it allows developers to develop useful extensions for the browsers. To date, there are hundreds of extensions for the Firefox browser, and its popularity is still rising. The same goes for social community sites. MySpace used to be the top social community site. But Facebook became popular really fast, and have risen to be on par with MySpace. Again, it happened because Facebook started allowing developers to launch applications on its platform. The signals are clear. The open concept works, and Google Android is looking to overtake all the other mobile operating systems. The project is now being undertaken by the Open Handset Alliance, which is a group of companies formed by Google, T-Mobile, Sprint, Vodaphone, HTC, Motorola, Samsung, LG, Sony Ericsson and other players in the mobile phone industry. Eventually, fans can’t help but compare Google Android with Apple’s OS X. After all, the Apple iPhone is immensely popular, and it also allows developers to develop third party applications for the iPhones, and distribute them through Apple’s website. However, the OS X also has a limitation – it can only work with the iPhone. So if you don’t like the iPhone (rare, but it happens), you are out of luck. Google Android looks set to become the leading OS. It’s just a matter of time. Already, the Open Handset Alliance is working with mobile phone manufacturers to develop Android mobile phones. So don’t be surprised to find mobile phones from major brands such as Samsung, HTC, Motorola, etc. in the near future.
